Course: Branding Foundations, Bezalel Academy of Arts and Design
Instructor: Ernesto Bijovsky Raz
Bark & bake is a fictional premium bakery for dogs located in New York City. The visual values leading the branding are punk, eclecticism (nothing is repeated), and a doggy look and feel. The branding includes three posters, a large package of goods for the dog, a box of cookies for the dog, a shopping bag, dog food bowls, dog collars and a landing page. 














