Course: Total Design, Bezalel Academy of Arts and Design
Instructor: Michal Sahar
Teaching Assistant: Tal Mokady
A brand book for the Athens 2028 Olympic Games featuring an adaptable logo (which changes in height) inspired by the Greek columns of ancient Greece. The pictograms utilize classic, humanistic shapes with abstracted silhouettes. Typography is predominantly set in Trajan Pro 3, a font designed based on Roman proportions. Specifically, in the posters, it resembles a Greek column monument. For instances requiring quick readability, Futura, a timeless classical font, is set.
